Curso de verano en inglés de dos semanas de duración sobre "Dirección Estratégica y Economía de la Unión Europea"
Strategic management is an upper level-course that integrates the major business disciplines of economics, finance, investments, management, and marketing as well as statistics and quantitative methods. It is designed to give current and future managers, leaders, entrepreneurs, and others tools and techniques they need to successfully formulate and implement organizational strategies (vision, mission, goals/objectives, action plans, inter alia) to achieve a competitive advantage that yields superior financial performance while maintaining quality and providing excellent customer service. To be effective, the organization’s stakeholders (particularly management and staff at all organizational levels) must buy–in and support the strategic management process from initiation to execution and implementation. Using case studies, current readings in strategic management, internet and information technology resources, students will develop critical and analytical tools to think strategically, conduct strategic analysis, craft and implement optional, integrated business strategies using managerial judgment based upon socially responsible ethical and organizational principles and behavior. As the authors state, “The goal is to ensure that students understand that the strategy-executing phase is a make-things-happen and make-them-happen-right kind of managerial exercise that is critical for achieving operational excellence and strong company performance” in a globally integrated world economy.
Professor Oswald Richards- Lincoln University, PA, USA