Consulta las condiciones de publicación y los listados de títulos de los diferentes Acuerdos vigentes en la UBU para publicar en Acceso abierto.
Springer
Marketing Letters
A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Officially cited as: Mark Lett
Quantitative Marketing and Economics
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.
Officially cited as: Quant Mark Econ
Journal of the Academy of Marketing Science
The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.
Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:
- Focus on a substantive issue in the domain of marketing
- Offer fundamentally new insights that advance the field
- Be literature-based and scholarly
- Demonstrate conceptual rigor
- Provide evidence of methodological rigor, if an empirical piece
JAMS is committed to providing authors with:
- Timely and constructive reviews
- Specific and extensive directions (when necessary) for revising a manuscript
- A decision to either accept or reject a manuscript as early as possible in the review process
The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.
International Review on Public and Nonprofit Marketing
The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints. It seeks to establish a common vocabulary with which to discuss methods, procedures, results and experiences in order to improve the exchange of ideas between participants of varied backgrounds.
The International Review on Public and Nonprofit Marketing publishes articles and case reports as well as relevant doctoral thesis reviews and book reviews. See Journal Aims & Scope document for further details on preferred article types and manuscript length.
Officially cited as: Int Rev Public Nonprofit Mark
- Explores marketing topics from an interdisciplinary perspective
- Provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints
- Publishes articles and case reports as well as relevant doctoral thesis reviews and book reviews
Electronic Markets
Electronic Markets (EM) is a leading academic journal that offers a forum for research on all forms of networked business. EM recognizes the transformational role of information and communication technology (IT) in changing the interaction between organizations and customers, which is present in social networks, electronic commerce, supply chain management, or customer relationship management. Electronic markets, in particular, refer to forms of networked business where multiple suppliers and customers interact for economic purposes within one or among multiple tiers in economic value chains. As a broad concept, there are many forms of electronic markets: In a narrow sense, electronic markets are mainly conceived as allocation platforms with dynamic price discovery mechanisms involving atomistic relationships. Popular examples originate from the financial (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE).
In a broader sense, price discovery is not critical for Electronic Markets. These solutions emphasize longer-term relationships and processes for enabling business transactions (e.g., electronic procurement solutions) and/or knowledge management (e.g., product development, problem and incident management). EM covers diverse aspects of networked business and welcomes research from a technological, organizational, societal, and/or political perspective. Since EM is a methodologically pluralistic journal, quantitative and qualitative research methods are both welcome as long as the studies are methodologically sound. Conceptual and theory-development papers, empirical hypothesis testing, and case-based studies are all welcome.
More information on EM's scope as well as some examples are provided in Editorial 24/3.
Officially cited as: Electron Markets
Wiley
International journal of consumer studies
Aims and Scope
The International Journal of Consumer Studies provides an international forum for academic and research papers relating to all areas of consumer research. IJCS is ranked as an A grade journal by Australian Business Deans Council. It publishes articles of interest to an international audience and at the leading edge of consumer research throughout the world. We have broadened the scope of the journal. The scope of the Journal includes:
- Consumer sciences and their applications
- Consumer Psychology
- Consumer Behavior
- Consumer Education
- Marketing Research and Consumers
Topics covered by the Journal include, but not limited to:
- Consumer protection: empowerment and entitlement, safety, standards, economic security;
- Consumer behaviour: goods and services, business and marketing practices, retailing, all from the consumer perspective;
- The consumer ecosystem: globalisation, sustainability, technology, ethical consumption, gender issues, citizenship;
- Consumer Psychology: Buyer behavior, Purchase Intention, Theoretical Foundations and Practical Implications
- Family and household studies: quality of life, food and nutrition, textiles and clothing, shelter, health and well-being.
- Information Technology and Consumers : E-commerce, digital marketing, Application of IT in different industries
International journal of nonprofit and voluntary sector marketing
Aims and Scope
A change in title reflects a slight reposition of the aims and scope of this journal. The marketing of philanthropy is no longer the preserve of the non-profit and voluntary sectors and isn’t exclusively practiced at ‘sector’ level. Philanthropy in its broadest sense (encapsulating ideals of giving, benevolence, welfare, altruism, prosocial behaviour and ‘doing good’) is playing a leading role in the marketing practice of a spectrum of organisations including multinational corporations and social enterprises (via some of their corporate social responsibility missions and marketing initiatives) as well as the social marketing conducted by governments and a vast variety of other institutions (e.g. education and healthcare).
Going forward, the aims of the Journal of Philanthropy and Marketing, are as follows:
(a) continue to be the ‘go to’ journal for academics and practitioners working within non-profit and voluntary sector marketing
(b) disseminate and help shape ideas and techniques that are tested in a rigorous way (within the remit of marketing and philanthropy as above)
(c) provoke and challenge approaches to the interface between marketing and philanthropy
(d) widen the scope of the journal in order to publish papers that reflect the very best contemporary practice in the marketing of philanthropy
To provide coverage of the most pertinent issues, we have recruited a Shadow Practitioner Editorial Board who will advise on the latest thinking concerning the interface between philanthropy and marketing and encourage both conceptual and empirical studies that have implications for the marketing of philanthropy. Articles should be scholarly, practical and provide analytical rigour. The journal also encourages submissions of thoughtful statements on current controversies and other challenging issues as a means of influencing the direction of further research. We will be commissioning systematic literature reviews to direct others find valuable research gaps.
Keywords
Nonprofit, marketing, philanthropy, charities, fundraising, (corporate) social responsibility, social good, civil society
Journal of consumer affairs
Overview
The Journal of Consumer Affairs (JCA), founded in 1967 by the American Council on Consumer Interests, is the premier journal devoted to peer-reviewed, multidisciplinary research on the interests of consumers in the marketplace. JCA publishes high quality research on consumer behavior, consumer and household decision making, and the implications of private business practices and government policies for consumers’ wellbeing. Consumer markets are broadly conceived to include durable and nondurable goods and services, financial products, health and medical care, food, entertainment, energy, and housing. Consistent with the journal’s affiliation with the American Council on Consumer Interests (ACCI) and its origins in the consumer movement, research published in the journal focuses on protecting consumers’ interests and is addressed from the consumers’ point of view.
JCA is the only peer-reviewed journal whose focus for over four decades has been on the interests of consumers in the marketplace. As the journal's first editor Gordon E. Bivens wrote in his editorial for the inaugural issue in Summer 1967: "The journal recognizes as one of its prime functions that of making available the research findings of a number of disciplines which have a major thrust toward understanding the consumer, his behavior and the implications of his economic, social, legal, and political environment.” The journal publishes “items of interest to scholars, teachers, students, and professional activists with a major, or even minor, part of their activities in consumer affairs."
Aims and Scope
The journal features analysis of individual, business, and government decisions and actions that affect consumers’ interests in the marketplace. Contributions from the social and behavioral sciences, consumer sciences, education, communication, social work, business, law, public administration and public policy are welcomed. Research articles, practical applications, and policy commentary all have a place in the journal while remaining clearly distinguished from one another. Research on issues of topical relevance to consumer markets may be of empirical or conceptual design. Insights and evidence of significance from practice are published in the Trends and Applications section of the journal. The Reviews and Commentary section is devoted to articles that present evidence-based perspectives on research literatures or policy issues of importance to consumers. Articles appearing in all sections of the journal are subject to double-blind peer review.
Keywords
journal of consumer affairs, consumer behavior, consumer research, consumer well-being, financial literacy, consumer literacy
Psychology & marketing
Aims and Scope
Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.