This group is composed of researchers from the Universidad de Burgos, with a profound investigation activity, widely spread in national and international conferences, with a high national and international impact, and awarded in several occasions, with relevant academic and managerial implications. This team actively cooperates with researchers from other universities and research institutions. The main line of research is the holistic understanding of behaviour research in different shopping channels and considering psychological, sociological, cultural and marketing variables in different shopping contexts.
Research in Marketing and Innovation (R+M+I)
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